 
Simon Rowland - Chief Executive |
About CRT®
Customer Research Technology was established in 2001. Our core strategy was to become the leading provider of a growing range of customer research and insight technologies. In 2006 Simon Rowland became CEO and the company was taken into a high growth stage with new investment and direction.
Substantial development has led to partnerships with Ipsos MORI, IBM, the Market Research Society and the Institute of Customer Service; now over one million people a year give feedback via CRT's ViewPoint technology. We are the leading provider of customer insight technology in the UK and have a growing international presence.
CRT is socially aware and engaged in selective people-based community projects through its staff and sponsorships.
What we do
The value of customer satisfaction feedback surveys, browser surveys and service user feedback can be significantly improved when the customers' experiences are captured precisely at the point they occur. We call this the 'point of experience'. CRT employs state-of-the-art technology across a range of touchscreen devices, which are employed in the area where the customer will have their experience. Consequently we can identify not only how the customer felt but also when. There is no lag between the experience and the feedback.
We offer a range of services for improving customer service including consulting and a selection of hardware, software and support options. Our end-to-end solutions include a range of data capture methods for engagement through multiple channels. Our ViewPoint RCS online application provides a dynamic means for managing the whole data capture and survey process, whether self Service or managed by CRT. Contact us today for a free consultation.
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