  Write better customer surveys with CRT's Training Workshops or Managed Services |
Writing a Customer Satisfaction Survey or Questionnaire
A poorly designed questionnaire will affect the quality of data gathered and, therefore, the resulting reports. Here are our free top tips for writing a successful Customer Satisfaction Survey or Questionnaire:
• Keep question and survey length short and to the point. This will encourage respondent participation and keep their interest until the end.
• If getting responses in the first place is a problem, try indicating the length of time a survey will take to complete as a good way to boost respondent involvement.
• A clear and well ordered survey structure will take your audience on a journey allowing them to recall events easily & without bias.
• Obscure wording or work related acronyms can be confusing. Use obvious and brief language instead.
• Think about your scales; most research undertaken uses the 5 point “Likert” scale as a way of measuring how much a respondent agrees or disagrees with a statement.
• Difficult or personal questions can be off-putting to some people. To combat this and improve response numbers, try placing such questions at the end of a survey.
In order to get the best reports from your data CRT can provide training on how to write a ‘good questionnaire’. This will guide you in the future to create successful surveys that will gather unbiased and useful data from your target audience.
For further support, why not join one of our many training workshops and pick up more great tips?
Alternatively, allow us to create your surveys for you with our managed services - we can do as much or as little as you want - the choice is yours.
