Chip and Pin Customer Feedback Survey
CRT have developed a range of solutions for capturing feedback at the point of experience – right at the point in time that the transaction is handled. Research has proven that feedback at the point of experience [or the point of sale is 40% more accurate that if collected just 24 hours later*.
With feedback collected through the chip and pin device, just prior to the insertion of the credit card, clients are able to tap into previously impossible data capture, right at the point of sale.
And this need not slow the transaction down.
We enable a single multiple choice question to be presented to the shopper, which only requires one button to be pressed in order to give their feedback. Over a short time, the whole survey is compiled, as we can rotate a survey to allow you to find out How to Provide Good Customer Service, question by question and shopper by shopper, building up the customer satisfaction feedback throughout the day.
Benefits Include
• No additional hardware required - saving on investment
• Fast and simple to manage surveys - saving on time
• Large volumes of feedback - good demographics
• Managed by ViewPoint RCS - one central repository
• Accurate ‘point of sale’ feedback – reliable results
In Summary
Use your existing chip and pin devices to capture customer satisfaction feedback, by rotating a multiple choice survey, one question at a time, to build up valuable customer feedback. Contact us today to discuss your particular requirements.
* Gartner Research 2006
You may also like to view our IVR Customer Survey page.
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