  Leisure Survey Feedback |
Leisure Facility Customer Satisfaction Surveys
Many of our customers had previously used paper surveys, which have poor response rates. Some used face-to-face interviewers from outside agencies or their own staff. These methods can be ineffective and are often costly ways to capture leisure customer feedback.
"Once the touch screen kiosk is set up, the leisure customer feedback takes care of itself. It will provide a number of opportunities in those areas of the sport & leisure industry where research had not been feasible due to fieldwork costs."
Sports Marketing Surveys
Many leisure centres are now using ViewPoint Touch Screens and seeing outstanding leisure customer feedback from their customers. An average leisure centre will see 200 responses from customers in only a two-week period.
CRT's leisure survey customers find our ViewPoint survey software so quick and easy to use that some sites are putting up the results of the surveys for customers to see, followed by an action plan. This gives a strong message to customers that they are listened to and responded to, building trust and loyalty.
Why use interactive survey devices for leisure surveys?
• Flexible and robust: Can be moved anywhere around the premises
• Software is easy to understand, enabling all customers to undertake surveys
• Cost effective
• Time coded responses: All data is time-coded enabling a better understanding of customer service over a day/week/month
• Real-time analysis: Ensures fast reporting and quick responses to customer feedback
Typical uses of technology survey devices in leisure customer feedback
• Customer or visitor surveys
• Use as part of QUEST program
• Non-user surveys: Can be placed in local supermarkets and libraries
Customers & Case Studies...
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SLM Leisure
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Serco
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Customers in this sector include:
• Bourne Leisure (Warner Holidays)
• Heart of England Events Centre
• Museum for Children
• Sports Marketing Surveys
• SERCO
• Halo Leisure
• Greenwich Leisure
