  Retail Customer Feedback |
Retail Customer Satisfaction Feedback
"Many retailers claim to be in touch with the voice of their customers but make no effort to hear the silent majority"
At CRT we work extensively with a number of very high profile retail customers for satisfaction feedback. Traditional paper surveys attract only the extreme customers such as Mr Happy, Mr Angry or Mr Bored - and customers often avoid interviewers with clip boards like the plague! However, our technology has now provided an answer to gaining reliable retail customer feedback. ViewPoint captures high response rates of accurate and balanced retail customer feedback quickly, efficiently and economically.
"Such low-cost and yet high-value retail customer feedback is immensely helpful in getting closer to our customers."
Naomi Shefford, Marketing Manager, Shoe Zone
CRT have undertaken numerous retail customer feedback surveys to improve our customers insight, at the local store level. ViewPoint Touch Screen instant feedback kiosks, or other ViewPoint survey devices, are placed in store where they will capture data at the customers point of experience. Responses gained from customers, at the very moment of interaction within a retail business, are proven to be the most accurate available.
Why use interactive survey devices for retail customer feedback?
• Flexible and robust: Can be moved anywhere around the store; By POS, Checkout, Exits, etc
• Time coded: All data is time-coded enabling a better understanding of customers segments 24/7
• Real-time analysis: Technology allows data to be communicated with speed, ensuring fast reporting, enabling a quick response.
Typical uses of technology survey devices in the retail sector
• Stock availability audits
• Lost Customer or browser surveys
• POS assessment surveys
• New product development
• Customer Satisfaction
Customers& Case Studies...
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Halfords
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Shoe Zone
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Customers in this sector include:
• Debenhams
• Co-op
• TK Maxx
• ASDA
• Spar
