  Retail Customer Feedback |
Retail - Customer Satisfaction Feedback
"Many retailers claim to be in touch with the voice of their customers but make no effort to hear the silent majority"
At CRT, we work with a number of high street name retailers, helping them engage effectively with their shoppers and browsers. Traditional paper surveys usually attract only the extreme customers such as Mr Happy, Mr Angry or Mrs Bored. Our ViewPoint technology provides the answer to gaining reliable customer feedback. ViewPoint captures high response rates of accurate and balanced customer feedback - quickly, efficiently and economically.
"Such low-cost and yet high-value retail customer feedback is immensely helpful in getting closer to our customers."
Naomi Shefford, Marketing Manager, Shoe Zone
CRT has undertaken numerous retail customer feedback surveys to improve customer insight. ViewPoint Touch Screen kiosks, SMS text message feedback and other ViewPoint survey devices are utilised in store to capture customer feedback at the 'point of experience'. Responses gained from customers, at the very moment of interaction within a retail environment, are proven to be the most accurate available (Gartner 2006).
Additionally more reflective surveys, using Online technologies can be very effective. CRT can manage the design of initiatives with appropriate promotions to drive website traffic.
Why use interactive survey devices for retail customer feedback?
• Flexible and robust: Can be moved anywhere around the store; By POS, Checkout, Exits, etc
• Time coded: All data is time-coded enabling a better understanding of customers segments 24/7
• Real-time analysis: Technology allows data to be communicated with speed, ensuring fast reporting, enabling a quick response.
Typical uses of survey technology in retail
• Stock availability audits
• Lost customer or browser surveys
• POS assessment surveys
• New product development
• Customer Satisfaction and NPS
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Halfords
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Retail Case Study |
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Shoe Zone
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Retail Case Study |
Some of our retail customers:
• Debenhams
• Co-op
• TK Maxx
• ASDA
• Spar
• Specsavers
• Shoe Zone
