Visitor Attraction Feedback
Typically visitor attractions have an exceptionally high footprint covering a broad people types, ethnic groups etc. Customers visit for a variety of reasons and come from a wide geographic area. Our customers have understood that traditional research methodologies do not operate effectively in these environments. Moreover the information they receive is rarely reliable and meaningful.
Snap shot research, such as face-to-face interviewers, fail to provide a true representative sample of visitor attraction feedback. Language issues further complicate accurate collection of customers information and thus hinder the speedy improvement of customer experience.
“ViewPoint Touchscreen is a useful monitor of key variables relating directly to customer feedback. It provides a significant financial improvement, as we have saved about half of our research costs already!"
Colin Samways, Marketing Manager. Cadbury World.
In this instance the ViewPoint Touch Screen comes into its own. All of our customers have recorded significantly higher response rates and reductions in their research costs for visitor attraction feedback.
