Does self-selection bias the sample?
As Corporate Partners with the Market Research Society it is important to us that the survey sample collected by ViewPoint Touchscreen is fully representative. This premise has been tested by a number of research agencies and blue chip organisations - on every occasion results have proven that the kiosk research approach is accurate. This is achieved through our survey validation software which 'quarantines' false or manipulative results.
All forms of research demand a willingness of the respondent to participate, so there is always an element of self-selection. However, ViewPoint Touchscreen has a far higher response rate than conducting customer research through comment cards, face to face interviews and paper-based surveys. A very high proportion of customers tend to avoid face to face interviewers, whereas they are comfortable to give feedback to our touch screen kiosks.
The high response rates achieved means that there is a far wider range of respondents. The devices are so easy to use that feedback can be received from anybody - from young children to senior citizens. In fact over 10% of feedback received from one of our major retail customers is from the over 75's.
Furthermore, ViewPoint Touchscreen’s multiple language facility results in a wider range of people being able to submit their feedback. As touch screen's generate such a high response rate, statistical confidence levels are extremely high.
Additionally the ViewPoint Touchscreen records responses at the ‘point of experience' which means it does not suffer the survey quality downturn of delayed responses, such as web surveys and postal surveys. IPSOS MORI have compared CRT™’s ViewPoint Touchscreen surveys against online and face to face interviewers and found the demographic to be accurate. Wales Millennium Centre found that the data more accurately reflected the profile of their customers than that of face to face interviewers.
For more information please look at our case studies, including the Wales Millennium Centre.
View Case Studies
Wales Millenium Centre
All forms of research demand a willingness of the respondent to participate, so there is always an element of self-selection. However, ViewPoint Touchscreen has a far higher response rate than conducting customer research through comment cards, face to face interviews and paper-based surveys. A very high proportion of customers tend to avoid face to face interviewers, whereas they are comfortable to give feedback to our touch screen kiosks.
The high response rates achieved means that there is a far wider range of respondents. The devices are so easy to use that feedback can be received from anybody - from young children to senior citizens. In fact over 10% of feedback received from one of our major retail customers is from the over 75's.
Furthermore, ViewPoint Touchscreen’s multiple language facility results in a wider range of people being able to submit their feedback. As touch screen's generate such a high response rate, statistical confidence levels are extremely high.
Additionally the ViewPoint Touchscreen records responses at the ‘point of experience' which means it does not suffer the survey quality downturn of delayed responses, such as web surveys and postal surveys. IPSOS MORI have compared CRT™’s ViewPoint Touchscreen surveys against online and face to face interviewers and found the demographic to be accurate. Wales Millennium Centre found that the data more accurately reflected the profile of their customers than that of face to face interviewers.
For more information please look at our case studies, including the Wales Millennium Centre.
View Case Studies
Wales Millenium Centre
